Hyperlinking for non-linear storytelling

29 Feb

After discussing aggregation, it would only make sense to address how this idea is influenced by good hyperlinking and curation practices. The New York Times has capitalized on this by dedicating an entire blog to hyperlinking to other stories on various topics. Using links followed by brief summaries of stories and issues allows readers to quickly brush up on a topic and then explore it through a multitude of different sources. Many other big-name sources are linking to other sites as well in a demonstration of how “link journalism” is giving readers well-rounded coverage at the expense of the old notion that news outlets should never divert traffic away from its own content.

However, linking is more than clicking “activate” — it has the same kind of standards and important things to consider like a regular news story. For example, there should be transparency for the kind of content that would be in the links once clicked. It would be frustrating for readers to divert away from the story they were reading only to be directed to something they believe to be irrelevant without proper set-up and context. It is also the responsibility of the reporter and editors to make sure the links they direct readers to are live. The BBC drafted a section about external linking within editorial content to maintain a set of standards and to have protocol against linking for profit and linking to unsuitable sources. The Miami Herald is a prime example of using linking irresponsibly — although the context of the link was established as pornographic, the nature of the publication would not lend itself to make readers think they needed to be wary of the links they clicked within stories.

We need to ensure a process by which we understand the sources of the content, the understanding that not all links are created equal. We need to guarantee the expertise. The standards those sources apply for balance and news judgment. – Carolyn Washburn, Publishing 2.0 thread comment

If the post is not for an aggregation-based service, it’s best to decide beforehand whether the story merits linking. A test of two New York Times stories (one with the inverted pyramid style  and one with background information presented early, both versions having two sets of links for traditional related sites and explanatory text) showed that readers preferred stories that paired explanatory text with explanatory links and traditional article writing with traditional links. Moral of the story: Prepare to link a story the same way you would prepare to write one — think ahead and consider the story’s context.

This idea of non-linear storytelling eliminates the need for readers to sift through information that they don’t find interesting or relevant. The Internet has not lessened our attention spans, but rather made audiences more picky about the information they choose to consume. Curation means that the audience can act as their own filters for the news they read and we as journalists simply supply them the tools to make their own decisions.



2008 graduate of Cardinal Gibbons High School, Ft. Lauderdale, Fla.; top 10 in her class

Journalism major at the University of Florida

Managing Editor (Online) at The Independent Florida Alligator

Studied abroad in Berlin and Salmanca, Spain

(954) 895-****

**** SW 35th Place

Gainesville, FL 32608

DOB: 05/14/90

Social Media

  1. Google+ : https://plus.google.com/102492261231737561893
  2. Facebook: http://www.facebook.com/profile.php?id=772802188
  3. LinkedIn: http://www.linkedin.com/pub/marissa-prieto/40/575/11
  4. Twitter: https://twitter.com/marissa_prieto
  5. Quora: http://www.quora.com/Marissa-Prieto


  1. WordPress blog: http://marissaprieto.wordpress.com/
  2. Berlin Soundslides: http://www.jou.ufl.edu/people/faculty/jfreeman/Berlin2010/marissa_publish_to_web/index.html
  3. Alligator: http://www.alligator.org/search/?t=article&q=marissa+prieto&x=0&y=0
  4. CPCU: http://northcentflorida.cpcusociety.org/file_depot/0-10000000/0-10000/8259/folder/103725/2010+Tournament$2C+Home+Magazine+Article.PDF
  5. UF News Bureau: http://news.ufl.edu/snapshots/2011/10/17/


  1. Study abroad: http://www.jou.ufl.edu/people/faculty/jfreeman/BerlinGroup2010.htm
  2. High School newsletter: http://www.cghsfl.org/Insight/May2008.pdf
  3. Track & Field (high school): http://www.directathletics.com/athletes/track/912652.html


  1. Background info: http://www.spokeo.com/search?q=Marissa+Prieto,+Gainesville,+FL&s0=c#:6078901941


2008 graduate of Brandon Senior High School, Brandon, Fla.

Journalism major at the University of Florida

**** Timber Pond Dr.

Brandon, FL 332510

(813) 684-****

DOB: 01/08/90


Social Media

  1. Facebook: http://www.facebook.com/profile.php?id=1094310032&sk=info
  2. Twitter: http://twitter.com/LauraRocks
  3. WordPress: http://rosenau4202blog.wordpress.com


  1. Blog comments: http://sportsmedia4930.wordpress.com/2010/09/24/should-bloggers-get-press-credentials/, http://sportsmedia4930.wordpress.com/2010/09/16/pearlman-in-class/
  2. Class groups: http://www.facebook.com/groups/148696698494610/


  1. Humor: http://www.youtube.ug/watch?v=38IeWPS4WLA


  1. Cleaning Albert and Alberta: http://magazine.ufl.edu/2010/10/clean-up-crew/http://news.ufl.edu/snapshots/2010/10/08/
  2. http://www.facebook.com/groups/34550788064/
  3. Hometown presence: http://www.robeksbrandon.com/Documents/Robeks_Trio.pdf
  4. Background info: http://www.spokeo.com/search?q=Laura+Rosenau&s0=c#:2669307531

My first choice for both Laura and Marissa was to put their name in quotes to make sure I got search results for those specific full names, as opposed to their first or last names. The first search results yielding social networking pages like Facebook and Google+, likely because I was logged my profiles at the time and we’re all in each other’s circles. As journalism students, it was easy to find clips in newspapers and magazines. After I sifted through those results, I narrowed my search down even more by including “UF” and their high schools to get older information that would be buried under more current updates. One of the more difficult aspects of the search was deciding if a piece of information was about one of them or someone by the same name. Oftentimes I would find just as much information about another Marissa Prieto in Kansas as I would about the Marissa Prieto in my group.

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