Using social media for a well-rounded outlook

10 Apr

Although many news organizations have come to embrace social media with gusto, an antiquated ideology can control the legal guidelines that hinder journalists working for an organization and not on their own. Mathew Ingram mentions how E.W. Scripps’ policies intended to separate a journalists’ personal and professional lives. However, conflicting wording and a somewhat misinformed understanding of the function of social media in terms of interaction with a readership stunts their development with this new frontier. The New York Times has incorporated personal interaction with readers to integrate their ideas in their reporting and fostering conversation based on users’ suggestions. Brian Stelter has become an institution who can be counted on for a great personal take on things that users look for. This kind of relationship can only be possible by organizations opening their minds to carefully blend personal and professional — with limitations, yes, but also with the understanding that their own audience is their most valuable resource.

 …chains like Scripps are going to have to change the way they think about social media before they get any of those benefits. – Mathew Ingram

Journalists have had less of a responsibility in telling people the news and more about engaging an audience to influence, shape and weight in on the news and how it affects them. This idea of fostering open conversation has permeated into the established journalistic culture, and there is now even a Pulitzer for real-time reporting. Curation and collaboration are now on the forefront as a priority for journalists and their corporate developmental counterparts.

As I’ve mentioned before, the crowdsourcing capabilities of social media has made journalists nearly unstoppable in terms of making them more powerful than simply one man or woman working alone. Trend stories are  all the more accessible, and we now have the ability to connect and share stories and information with a wide array of sources from across the globe. Tools like Google Trends and Google Correlate shows how much and where topics are being discussed and their relationships with other happenings in the news. This provides journalists with an even deeper analysis rooted in concrete statistics.

Better yet, a younger generation can engage with the world around them with ease without running the risk of being “uncool” by picking up their parents’ daily paper. Posting links on Facebook is the hip new thing, and keeping up with the latest news has been made painless through the Twitter timeline.

Curious about how to maintain must-read content? Check out these articles compiled by Nieman Reports here.

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Google Trends: “The Hungers Games” vs. “Harry Potter”

 

Google Correlate: “The Hunger Games” vs. “Katniss and Peeta”

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